Our assignment has included brand strategy, concept and the big launch campaign.

 

The position was clear: to be the leading supplier of digital infrastructure for all homes and all companies in northern Europe, with Sweden identified as the key market. To make that visible we needed a campaign as big as the ambition, and a message as simple as the promise: Din nya dedikerade internetleverantör – Your New Dedicated Internet Provider.

 

Dedication became the idea. We created abstract but clear situations, each showing a different way GlobalConnect gives everything to deliver at the top. It’s great when a B2B brand dares to communicate like this, and the effect is extra big in an industry that tends to act traditionally and rarely steps outside the box.

The campaign ran across multiple channels, including DOOH, banner ads, and films on YouTube and in streaming platforms. Wherever people looked, GlobalConnect was there. We walked that extra mile for the mission, together with GlobalConnect, and the campaign has strengthened the brand and driven growth.