Spotify: Audiobooks
Are you team on repeat, on blast or in ear? When Spotify launched audiobooks, the ambition wasn’t to change your listening behavior — it was to amplify it. However you enjoy music, audiobooks should feel just as instinctive.
Your listening habits are deeply personal. So instead of presenting audiobooks as something new to learn, the local campaign "Read Like You Listen" captured the essence of music listening — the rituals, the volume, the emotion — and translated that energy into the world of books.
Because audiobooks don’t require a new behavior. They’re a natural extension of pressing play on something that feels like you.
The local 360° rollout introduced bite-sized audiobook stories – crafted and cut like tracks. The campaign lived across social, digital, and outdoor channels, meeting people in the moments where they’re already in listening mode. Whatever your taste: Read like you listen. Blast it. Max it. Bang it.