Svenska Spel: Fotbollstid
With Sweden’s World Cup matches kicking off in the middle of the night, Svenska Spel argued that the country was in the wrong time zone – and launched a petition to turn the clocks back seven hours.
The campaign generated 22 million in earned reach, with 41 % of viewers reporting a more positive perception of Svenska Spel and 36 % saying they were more likely to place a bet.