Vasakronan is Sweden’s leading property company, with a strong offering of offices and premises in the most attractive locations. Competition in the property market has been fierce in recent years, and Vasakronan wanted to strengthen its position with a more distinct and visible brand, one that signals its ambition to always be a better host – en bättre värd.

Our work started with an extensive customer analysis of what drives the choice of property company. Combined with Vasakronan’s long-term strategy and values, this led to a clear starting point: creating a brand identity that signals, among other things, humanity, personality, energy and forward movement.

With the new design, we found an expression that stands out in the property industry, visualising the values Vasakronan stands for and is appreciated for: care, commitment, expertise and stability.

There are three key elements in the new design. The main colour, Vasakronan horizon blue. The Vasakronan cornerstone, which frames the logotype. And the grid system, with an endless number of formations that make Vasakronan’s communication lively and dynamic, while always remaining distinct.