The Volvo EX30 Cross Country was shown for the first time in a secluded winter cabin in northern Sweden, in snow, ice and open landscape. The reveal took place as a live broadcast from the cabin, with global media present.

 

Jung created the creative concept behind the reveal and built the environment in which it took place, designed to place the car in its natural context.

 

After the launch, the cabin, including the car, was open for a period for both media and members of the public to rent.